It feels like every time I open my laptop lately, there is a new AI website generator promising to build a million pound business in six seconds. While AI can be a handy tool for brainstorming or generating ideas, it is a long way off from replacing a real human designer.
Letting a robot build your website is a bit like letting a toaster write your business plan. It might look like it is doing something, but the end result is probably going to be a bit burnt and leave a bad taste in your mouth.
The Proof Is in the Pixels
I know the appeal. You click a button, a little loading bar zips across the screen, and poof! You have a website. But I decided to put this to the test.
I took a screenshot of the Bear Sites website and asked the “industry leading” AI web designer to redesign it. I do not want to be mean, but what it produced should sufficiently convince anyone that AI designers are not even in the same league as a human designer. In fact, they are barely in the same sport. It was a jumble of random elements with zero understanding of the brand or its purpose. If it cannot handle a straightforward redesign of a professional site, how can it be trusted with your business?
The Generic Problem
AI works by looking at everything that already exists on the internet and making a sort of average version of it. The result is often a website that looks like every other website you have ever seen. It lacks soul and personality.
A human designer knows why a plumber in Manchester needs a different look than a boutique in London. I can add those tiny details and personal touches that make a visitor feel like they are dealing with a real person, not just a series of stock photos.
Messy Code and Hidden Bloat
When an AI generates a site, it often spits out a massive pile of messy, inefficient code to make the visual bits work. It is like a kitchen that looks clean on the surface, but when you open the cupboards, everything is just shoved in randomly.
As I have mentioned before, I use high performance tools like Bricks Builder to keep my code lean and fast. AI sites are often the exact opposite. They are heavy, slow to load, and can be a nightmare for your SEO because Google struggles to read through all that digital junk.
The One Tiny Change Nightmare
This is where AI really falls down. Say you want to move a button two pixels to the left or change how a specific menu works on a mobile phone. Trying to talk an AI into making a specific, nuanced design change can feel like trying to explain colour to a goldfish.
When you work with me, you just ask. I can hop in and make precise, surgical changes to ensure the site works exactly how you need it to. There is no “prompt engineering” required, just a quick chat.
SEO Is for Humans, Not Just Robots
AI is great at stuffing keywords into a paragraph, but it does not understand intent. It does not know who your local competitors are or how to structure a site so that a human user finds it easy to navigate.
Effective SEO is about building trust and authority. AI tends to generate fluff that looks okay at first glance but fails to convert visitors into actual paying customers.
The Personal Touch
At the end of the day, a website is a communication tool between two humans. Bjorn is here because he adds a bit of warmth and personality to Bear Sites, and that is something an AI just cannot replicate. A robot does not care if your business succeeds. I do. I am weirdly invested in making sure your site actually works for you, because my reputation is built on it.
